Trend Transformations partners with Uform

Trend Transformations, formerly known as Granite Transformations, has partnered with furniture specialist Uform to respond to the growing demand for painted timber doors in non-traditional colours.

Solid timber painted doors are about 20% of kitchen door sales in the UK and Trend Transformations chief operating officer Danny Hanlon said he has seen an increase in demand for unusual colours. “With an increase in sales and real demand for stylish doors with a difference, it only seemed right to work with Uform,” said Hanlon.

He added: “Our franchisees have communicated this spike in customer enquiries and so we made the decision to expand our product portfolio and, in short, offer our clients a solution. The quality of the Uform product is unquestionable, which sits well with our existing brand messaging of the best possible standard with little-to-no inconvenience to the client. I’m very excited to see where this collaboration will take us.”

Uform chairman Eamon Donnelly said: “Uform are delighted to have been chosen to partner with Trend Transformations for the supply of their painted timber doors. Both companies share many of the same core values and Uform are looking forward to assisting Trend with their transition into a different segment of the market.

“We will endeavour to provide training and support with designers and sales teams to understand the benefits of the product and how to maximise a high return on profitable sales conversions. Putting the customer at the forefront of all we do is paramount, coupled with ensuring our vision of being easy to do business with is delivered daily.”

Both companies say they are committed to being as environmentally friendly as possible with their use of materials. Uform uses materials that are Fira- and CATAS-approved and Trend Transformations’ products are made with recycled materials.

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