Leisure has revealed the launch of its new cashback promotion, running from March 17 to June 1.
Part of the Beko Group, the brand’s latest incentive will be supported with in-store POS, print and online advertising and a digital and social campaign.
The promotion will run across the entire collection of Leisure range cookers. Customers will be able to claim back up to £200 when purchasing a new cooker by completing the online form at www.leisurepromo.co.uk.
Alexandra Boon, senior marketing manager at Beko, said: “We know that Easter is a key planning period for kitchen refurbishments, and cashback is a great way of rewarding consumers and ensuring Leisure is front of mind when they are choosing a new cooker. Our range cookers are full of features to ensure the ultimate cooking flexibility and are available in different sizes, styles and colours – there really is a model to suit any kitchen.
“We love food and know Leisure owners love nothing more than getting creative in the kitchen. We’re perfectly placed to help users advance their cooking skills even further through the versatility that cooking with a range cooker can offer. We encourage our retail partners to make the most of our new promotion and help us introduce new consumers to the brand by using our eye-catching in-store POS displays and online banners, which feature our striking Leisure Feasts creative.”