German brands target China with new interiors fair

International trade fair organiser Koelnmesse is to launch a new three-day event based in the centre of Shanghai.

The new fair – ‘interior design days shanghai by imm cologne’ – will run from November 22-24 and showcase premium German furniture brands.

Organisers confirmed China has been one of the fastest-growing markets in recent years and products from the German furniture industry are in strong demand. The event is aimed at the Chinese design scene, architects, project developers and retailers and will seek to establish ‘new cooperations’.

Gerald Böse
Gerald Böse, president and CEO, imm cologne

“No other market that the German furniture industry exports to is growing as rapidly as the Chinese market,” Koelnmesse president and chief executive Gerald Böse (pictured) explained: “With interior design days shanghai, we are harnessing the opportunity to present German furniture design on an exclusive platform to a very design-savvy target audience with strong purchasing power. We will use the expertise of our Shanghai-based cooperation partner, Focus Media, which has organised many excellent design events, including Interior Design in China, and numerous cooperations with key media representatives from the Chinese furniture design sector.”

Commented Dick Spierenburg, creative director of imm cologne: “We have redefined the benchmark for interiors shows with imm cologne and are now transferring our expertise to other markets.

“At interior design days shanghai, we can use our experience in designing attractive exhibition spaces at imm cologne and guarantee premium exhibitors a perfect showcase and the right infrastructure to ideally support the impact of the exhibited furniture and furnishings and their message.”

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