Palomba Serafini Associati is an Italian architect and design studio, founded by Ludovica Serafini and Roberto Palomba.
Ideal Standard also plans to build a Global Design Centre at its headquarters in Milan with the collaboration of the Italian design studio.
“The earlier design masters really elevated Ideal Standard into the culture of design, leaving behind a rich heritage of drawings and design archives,” said Torsten Türling, chief executive of Ideal Standard International.
“Having been ‘raised’ by these design masters and representing Italian design in all its aspects around the world, we could think of no one better than Ludovica and Roberto Palomba to explore this heritage and translate it into the 21st century.”
During a press briefing in Brussels, Türling spoke about Ideal Standard’s history of focusing on innovation and design and the company’s desire to continue this tradition through the new collaboration.
Roberto Palomba said: “When done right, a well-designed project completely transcends its function and becomes timeless. Some of Ideal Standard’s designs, created by Italian icons such as Ponti and Castiglioni, are perfect testimonies to this principle.
“I am honoured to follow in the footsteps of these Italian masters and support Ideal Standard’s continued journey to design and develop innovations that will once again redefine not only bathroom design, but design in general.”