Whirlpool appoints new president of Europe, Middle East and Africa

Gilles Morel has been appointed as president and executive vice-president of Whirlpool Corporation’s Europe, Middle East and Africa (EMEA) region.

Morel will join Whirlpool on April 1 and will report to chairman and CEO Marc Bitzer.

“Gilles brings strong leadership skills, exceptional P&L ownership and a very good understanding of the European marketplace to our EMEA team,” said Bitzer. “We look forward to seeing our EMEA business return to profitability and long-term value creation under his leadership.”

Morel will assume leadership of the EMEA region, headquartered in Milan, Italy, with approximately 22,000 employees, a sales presence in more than 30 countries and 14 manufacturing sites in seven countries.

“There is an abundance of talent along with great products and brands within Whirlpool EMEA and I look forward to building on the great work already in place,” said Morel.

“The industry throughout the EMEA region remains strong and I am fully committed to ensuring that we continue to lead and remain at the forefront of meaningful innovation.”

With more than 25 years’ experience in consumer goods, sales, operations and manufacturing, Morel joins from Savencia Fromage and Dairy as CEO of northern and central Europe. He previously worked for Mars and had a variety of senior roles with his last job being regional president, Europe and Eurasia.

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