Inspiring innovation in the kitchen can help boost your sales

SPONSORED: Samsung’s built-in appliances are creating opportunities for different conversations with consumers in your showroom. Jonathan Hartley, channel manager for kitchen retail and B2B Samsung UK, reveals more about the portfolio and its new retailer support programme

Working closely with key retailers throughout the UK we offer consumers the opportunity to engage with the latest kitchen appliance innovations, brought to you from a global brand that continually strengthens its product range with its own distinguished technologies.

The Samsung team has been consistently developing and expanding our UK showroom network through independent and national retail. This, with support from our valued distribution network, is providing retailers with new product to demonstrate and new technology to inspire consumers, adding value to their kitchen projects with their appliance purchases.

To support our retail customers we recognise that the product has to be modern in its aesthetic, as well as provide simplicity through its functionality, while offering a great experience to the consumer when cooking, washing or storing food. These experiences vary from our Dual Cook Flex™ ovens (pictured right), offering twin fan, two-zone independent cooking and flexible door to prevent heat loss when cooking, through to our Waterwall™ dishwashers for pristine cleaning from our turbo boost setting, as well as twin cooling in our fridge-freezers allowing your customer to convert their freezer compartment to a fridge.

We recognise that, with so much technology and new product for retailers to sell and display, we need to ensure that we support them from their first engagement with Samsung through to the consumer purchase, so for 2019 we have created the Samsung Kitchen Circle, a support initiative for all retailers displaying and selling the Samsung range of products.

We’ve introduced the Samsung Kitchen Circle initiative to support retailers from their first engagement with the brand through to the consumer purchase

The Kitchen Circle has three core areas – support, engage and reward – that focus on making the connection between retailer and brand the strongest it can possibly be.

We aim to ensure that retailers that are engaged in selling the brand have a fantastic customer experience. Not only from the products we offer, but also from the service and aftersales engagement we provide. We firmly believe that this is at the heart of the relationship with retailers supporting Samsung’s digital built-in appliances.

The Kitchen Circle works to identify these in the following ways, providing key information in a pack that is sent out to our retailers after products are displayed. From the moment you sign up to your new displays, your details are registered with our engagement team. You will receive a welcome call and introduction to the support we provide to get you started as well as:

  • Regular planned business development meetings with your Samsung area manager, a contact that is there for you every step of the way;
  • Point-of-sale, product videos and branded sales assets to engage your consumers when they visit your showroom;
  • Marketing assets and advertising literature, plus continuous support from Samsung’s digital appliances team.

The Kitchen Circle has three core areas – support, engage and reward – that focus on making the connection between retailer and brand the strongest it can possibly be

The Samsung kitchen support team (builtin. [email protected]) are there every step of the way to provide technical, product and aftersales support, ensuring your focus is on selling the products. If you require a service, or have a question, we are there to engage with the consumer and take ownership of the request for you, keeping you in close communication every step of the way.

Our UK product training team will be notified when your displays have been shipped to your premises and will make contact with you to arrange a one-to-one appointment at your showroom for product ‘on-boarding’ training.

The trainers do not stop there, though, they will re-engage after six months to provide a refresh and ensure that you are always aware of the latest products and technology that we are offering.

Registration to the Samsung online academy is available to displaying retailers, where we have an abundance of available information from product videos and images to online product training courses.

Dedicated expert product training sessions will be held at our retail-training centre in Surrey and are available to book during the year through your area sales manager.

A Kitchen Circle monthly newsletter will be provided and we will share the latest news from Samsung and the kitchen retail team throughout the year.

What I describe here is just scratching the surface of what we provide for a Kitchen Circle partner.

Enhance your business by becoming a part of Samsung’s inner circle

Created for the kitchen specialist who wants to offer their customers innovation, efficiency and the best in design, the Samsung Kitchen Circle is a programme that aims to support and educate by providing you with regular showroom visits, marketing excellence and award-winning training to enhance your business. Your hard work won’t go unnoticed as you can expect a rolling rewards scheme to recognise your excellence and an awards event to celebrate the highest levels of achievement.

To find out more about the Samsung Kitchen Circle, please email builtin.appliances@ or alternatively call the Samsung Kitchen Circle contact centre in Leeds on 0330 726 1001

For more information please go to or email [email protected]

  • This content has been produced as part of a commercial partnership between kbbreview and Samsung
Home > Opinion > Inspiring innovation in the kitchen can help boost your sales