January 31, 2019
Samsung Electronics UK has launched the ‘Samsung Kitchen Circle’, a focused programme allowing support, education and acknowledgement for dedicated Samsung kitchen retailers who believe in the brand’s vision.
Samsung will offer support through a specialised technical team available seven days a week, as well as access to a full suite of online marketing materials and in-store video assets.
Product training for each new launch – and refresher training when required – will be included along with access to Samsung’s consumer marketing plan for 2019, and a monthly round-up newsletter detailing any key activities.
Retailers will be offered ongoing product support, in addition to a rolling year-round rewards scheme that will acknowledge commitment and excellence. The highest levels of achievement will be recognised and celebrated at an awards event later in the year.
Mark Seaman, head of home appliances at Samsung UK and Ireland, said: “A key aspect of the programme will be to humanise and add a real personal touch to our partnership with kitchen specialists.
“At Samsung, we have a team of people who are incredibly passionate about kitchens and home appliances and we feel that the Samsung Kitchen Circle really provides us with a two-way channel to put this across and engage more with our kitchen specialist customers.
“We are growing with our kitchen specialists and learning from them all the time. Our intention is to make the programme and their partnership with us as rewarding, enjoyable and human as possible with many occasions to celebrate their successes, give feedback to us and build skills continually along the way.”
The Samsung Kitchen Circle was developed with the idea of furthering Samsung’s role as a leader within the domestic appliances industry. Since launching its first refrigerator in 1974, Samsung has built a reputation as a trusted brand that prides itself on a combination of design, technical innovation and efficiency. The resources provided by Samsung have been carefully created to assist trusted retailers in better understanding, marketing and selling the unique range of premium kitchen appliances offered by Samsung.
• To find out more about the Samsung Kitchen Circle, retailers have been asked to email [email protected] or call the Samsung contact centre in Leeds on 0330 726 1001.
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