Insinkerator continues to support kitchen showrooms by sponsoring the kbbreview Retail & Design Awards for the sixth year in a row.
Anne Kaarlela, marketing communications manager for Europe and Russia, said: “Kitchen showrooms play a huge part in the success of Insinkerator and therefore we are delighted to support the event and sponsor the Kitchen Showroom of the Year category. Judged by an experienced panel of industry experts, the Kitchen Showroom of the Year category honours the very best in layout and design.
“Furthermore, the Insinkerator Showroom Collection has been specially, and exclusively, created for designers and kitchen specialists, therefore the award category complements our Showroom Collection range of products perfectly.”
The company believes that demonstrating its collection of steaming hot water taps and food waste disposers is the best way to show its benefits within the home.
“Insinkerator is sponsoring the Kitchen Showroom of the Year category at the kbbreview Awards as it not only supports the finalists and organisers who put on a fantastic event, but it is also an excellent opportunity to raise awareness of the Insinkerator brand within the industry,” said Kaarlela.
“Insinkerator steaming hot water taps and food waste disposers are beneficial to independent kitchen specialists, as they are valuable add-on sales for either a new kitchen or as individual sale for retrofitting. They are products that can be demonstrated with relative ease and can make a real difference and add tremendous convenience to the home.”
Kaarlela concluded: “The kbbreview Retail and Design Awards are the perfect opportunity to celebrate and honour the pioneers and innovators in independent kitchen and bathroom retailing, and highlight those that offer the very best customer experience – something that is increasingly important in these difficult times.”
“Running for 25 years, the kbbreview Retail and Design Awards are highly regarded in the kitchen and bathroom industry and we are grateful to be involved.”