Gary Davey has been appointed as area sales manager for the south of England at Swift Electrical.
In his new role, Davey will focus on building relationships with new and existing retail customers within the kitchen and independent electrical divisions and will use his past experience to grow links with several industry buying groups.
Davey brings to the Stoke on Trent-based company over 30 years of experience in the industry, having worked as regional sales manager for such names as Whirlpool, Maytag, KitchenAid, Gorenje and Panasonic.
“I’m looking forward to taking on some great challenges in my new role and am certain that my passion for quality products and a strong company philosophy will align closely with the well-established culture at Swift,” says Davey.
Sales director Rob Griffin said: “Gary’s industry knowledge, links and proven track record means he will hit the ground running with Swift. We are very pleased to welcome him to the team.”