Mira Showers wins second Queen’s Award for Enterprise

Mira Showers has won its second Queen’s Award for Enterprise, this time for its Mira Sport Max shower.

The award was presented at the Kohler Mira factory in Cheltenham by the Lord-Lieutenant of Gloucestershire, Edward Gillespie OBE, and Councillor Steve Jordan, leader of Cheltenham Borough Council. The royal award was signed by Her Majesty Queen Elizabeth II and former prime minister Theresa May.

The Mira Sport Max shower was chosen for its patented Mira Airboost technology, which increases water flow by up to 30%, without using any more water. The eco-friendly technology is in line with the general environmental policy of Kohler whose target is to be carbon-zero by 2035.

The first product to receive this award in 2017 was the Mira Flight Safe anti-slip shower tray, which is manufactured in Mira Showers’ trays and enclosures factory in Hull.

Kohler Mira UK managing director Craig Baker, said: “This award highlights our commitment to innovation and the hard work and level of detail we put into the research and design stages, which allows us to ensure products we bring to market are meeting the ever-changing demands from both consumers and installers.

“As a forward-thinking company, our focus on developing exclusive technology is what has made Mira the biggest contributor to the showering industry in the past 90 years.

“Mira’s research and development team is always working collaboratively to look for ways to optimise the showering experience. Installers are the voice of the user, and so holding regular meetings with our Installer Clubs throughout the UK gives us valuable insight to shape the design of products and bring new technology to life.”

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