Hoover showroom will demo latest innovations

Hoover Candy has opened a new ‘state-of-art’ showroom for its trade customers and partners.

The home appliance manufacturer’s new showroom will be located at its Bromborough site on the Wirral. It will showcase the latest freestanding Hoover and Candy products and was opened on March 16 by the Mayor of Wirral, Councillor Les Rowlands.

Steve Macdonald, marketing director of Hoover’s freestanding division said: “This is a fantastic facility, which includes an Innovation Zone to showcase our very latest Hoover and Candy designs before they are even released to the market.

“This investment also demonstrates our increased support for retailers as the showroom’s primary purpose is to provide a one-stop destination for them to view the latest innovations in our range and meet with our product experts.”

The showroom opening follows a successful period for the company. In the past three months, Hoover Candy has increased its market share “significantly”, with one-in-10 white-goods appliance purchases in the UK now a Hoover Candy product.

Macdonald added: “The showroom exemplifies our position as a market leader, delivering a hub for our entire customer and partner base and enabling us to share company developments, market insights and product trends.

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