Caesarstone has opened its second UK studio in Manchester next to its new distribution centre in Trafford Park.
The new studio provides a space for consumers and designers to visit and get an overview of Caesarstone’s product ranges. The 20,000sq ft warehouse opened in June and serves the northern customers in aid to cut delivery times and to improve service level.
Caesarstone has plans to open further distribution centres in the UK over the next 12 months.
Managing director Amir Reske said: “Interest in the Caesarstone brand has never been higher in the UK and this applies equally in the North as it does to other areas of the country. Our newly-opened Trafford Park studio will offer an engaging environment to clients and consumers who are increasingly keen to get involved in the design of their own home.
“In our London Studio, it is a common sight for consumers and designers to visit together to view large-format Caesarstone slabs and collaborate on the selection process. Our new Manchester studio will allow us to replicate this excellent level of service and cater for northern-based consumers by giving them a more accessible location to view our award-winning quartz surfaces.”
The first studio opened in London in May 2018. Caesarstone’s studios are spaces where designers and architects can take their clients to view its product ranges and engage with it in the larger-format slabs that cannot be fitted within a typical retailer showroom.
Vice-president for marketing Jon Stanley said: “We have seen a significant number of people come to our London studio over the past 18 months, which has allowed us to refine and tailor the Caesarstone studio experience. We are constantly looking to improve so that we are delivering beyond expectations.
“We offer both consultancy and inspiration to our channel partners and their clients and are in an excellent position of knowledge to be able to help navigate the intricacies of buying a worksurface. The Manchester studio will also serve an exciting period of growth as architectural projects continue to boom in the North.”
The official opening was on October 17 with an evening event attended by more than 120 architects, designers, fabricators and kitchen studio partners.
The studio is open to the public Monday to Friday by appointment only.
