Durham-based KBB distributor PWS has introduced a new trade-focused bedroom furniture range to its portfolio.
Available in both complete and component form, as well as made-to-measure and sliding configurations, the PWS Bedroom Collection has been designed to expand PWS’s route to market and give trade customers easy access to a bedroom offering through their existing PWS accounts.
Speaking exclusively to kbbreview about the launch, Caroline Shepherd bedroom category manager at PWS said: “We recognised some time ago that there was a bigger market out there for bedrooms but that we weren’t able to tap into all customer types with our current offering.
“Now, with our PWS Bedroom Collection we can reach all of those different customers – from retailers to independent fitters who don’t have a showroom. The new bedroom range under the PWS umbrella really simplifies the ordering process for our customers and opens up massive opportunities for us in the bedroom market.”
The new collection will sit alongside Kindred Bedrooms, which remains the name of its consumer-facing bedroom brand.
PWS also announced details of the new Kindred Bedrooms Partner Programme, which it hopes will further enhance its position in the market.
Retail members benefit from a range of sales and marketing tools, including a presence on Kindred’s consumer website and dedicated brochures, alongside a national marketing programme, designed to drive leads through to partner showrooms.
“We’re delighted to have expanded our core product offering to include bedrooms,” said Marc Holmes, group commercial director. “We’re committed to the continuous development of our core product portfolio and service proposition, and to always providing market-leading, flexible and meaningful solutions for all our customers.
“It’s never been easier for our trade customers to create beautiful bedrooms for their customers.”