Andrew Dennis Ideal Standard

Ideal Standard appoints new sales director

Andy Dennis has been appointed as UK sales director for Ideal Standard Group.

Dennis will be working across all of the group’s brands, which includes Ideal Standard, Armitage Shanks and Sottini, and with the UK managing director Stephen Ewer.

Former sales director Steve Breen stepped down from the company in Q1 this year.

With more than 30 years of industry and commercial management experience, Dennis has worked in a number of senior roles and most recently at roofing systems company BMI Group.

Ewer said: “Andy’s appointment comes at a very important time in Ideal Standard’s story and ahead of significant new product and service announcements.

“Across the residential, commercial and healthcare sectors, we have long been renowned for creating innovative products that meet the current and future needs of our customers. Andy will use his three decades of industry experience to ensure our customer base grows along with our reputation for providing the best solutions for all bathroom markets.”

Dennis added: “Ideal Standard is built on heritage, expertise and forward-thinking solutions. The market is changing and we need to make sure we’re changing with it. Going forward, I’ll be strengthening our key account relationships, and working closely with the team to drive further growth throughout the business.”

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