Annette Godfrey has been appointed by CR Laurence as European marketing manager.
Godfrey has nearly 20 years of B2B marketing experience and has worked in a wide variety of industries including flooring adhesives, automotive and clothing for both trade and consumer markets.
Simon Boocock, managing director of CRL Europe, said: “Annette brings a breadth of experience to the European Marketing Manager position and is therefore well placed to take the CRL Stone brand.”
Based at the company’s UK head office near Manchester, she leads the marketing department across the company’s architectural fittings and surfaces divisions, including CRL Stone.
For CR Laurence, Annette will deliver a range of marketing initiatives to support increasing sales and raising the profile of the business. This will include developing and maintaining working relationships with stakeholders and creating multi-channel marketing campaigns for trade and consumer audiences.