Charles Yorke to expand into the USA

British Bespoke Furniture company Charles Yorke is expanding into the US with an exclusive deal.

German Kitchen Center (GKC), which will soon be rebranded as Global Kitchen Concepts| kathy Ireland, has agreed an exclusive collection with Charles Yorke.

James Ellis, Charles Yorke sales director, said: “We are delighted to welcome Global Kitchen Concepts | kathy ireland as our exclusive retailer for the American market.

“We have been looking for the right retail partner for some time now and believe we have found that with [GKC CEO] Mayan [Metzler], Kathy Ireland and both their teams. The partnership comes at a great time for Charles Yorke, as this year we will be celebrating our 20th anniversary and launching Volume Five of our Book of Furniture. We are excited about the collaboration and look forward to working together and building a fantastic relationship.”

GKC says that its USP is selling quality European kitchen to the American market. The company already sells a variety of German and Italian kitchens, including Leicht, Team 7, and Stosa Cucine.

Mayan Metzler, chairman and chief executive of GKC, said: “Charles Yorke is the current market leader in the UK in the bespoke furniture category and we are pleased to announce that we are now the exclusive US retailer for this established and incredibly successful kitchen and furniture brand.

“We’ve been very fortunate at GKC to have found all the leading manufacturers in the world in every kitchen product category, and are extremely pleased to add Charles Yorke to this exclusive collection.”

GKC operates showrooms across the USA and the company says it is the “only national kitchen chain in the US with 18 locations”. Showrooms include sites in New York city, Los Angeles, Chicago, Atlanta, and Miami.

Kathy Ireland, chairman, chief executive and chief designer of kathy ireland Worldwide, said: “One of our goals was to bring bespoke English kitchens to our couture assortment, and Mayan and Michala Metzler found the very best.

“Not only is Charles Yorke the finest in bespoke kitchens and furniture, the company has a deep caring for our natural environment, a passion Global Kitchen Concepts | kathy Ireland shares as well. Our brand ambassador and designer chef Andre Carthen, and our global creative director Jon Carrasco, had both suggested Charles Yorke and for the three of us, there was simply no one else to consider. Chef Andre will be promoting Charles Yorke and all of our brands in the 17 Global Kitchen Concepts | kathy Ireland design centres, which are coast to coast.”

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