Adrian Pashley is Caple’s new business development manager (BDM) and he will cover the East Midlands region, which will include Norfolk, Hertfordshire and Bedfordshire.
For the past seven years, Pashley worked as a BDM for JP Distribution.
In his new role, his main responsibilities will include maintaining and developing their extensive customer base, as well as introducing new designers and retailers to the brand.
Pashley said: “With a wealth of experience in the KBB sector, I have covered most of England and Wales in my previous sales role. I am looking forward to continuing to work with customers I already have strong relationships with, so I can introduce them to the Caple brand. I will also enjoy meeting existing customers in order to enable them to achieve the best possible results from their business with us.”
Caple managing director Danny Lay said: “Adrian Pashley’s demonstrable experience stands him in good stead for this role, and we look forward to him joining our highly experienced team on our stand at the kbb Birmingham show in March.”