Samsung is a category sponsor for the first time at the kbbreview Retail & Design Awards 2020. The appliance manufacturer will be sponsoring the Kitchen Designer of the Year: project cost over £50,000 category at the 2020.
We talk to Dan Harvie, Samsung UK and Ireland’s vice-president and head of domestic appliances, to find out why the company has supported the awards.
Q: In what ways would you say the kbbreview Retail & Design Awards are important to the KBB industry?
A: The kbbreview Retail & Design Awards is a fantastic opportunity for businesses in the KBB industry to receive valuable recognition from experts. As it’s such a highly-respected accolade to achieve, we always encourage old and new retailers alike to be involved with the awards.
It is always an exciting moment of the year, as we get to see industry leaders and experts come together and share their passion for kitchen product development, which is brought to life through designers and businesses going that extra mile to satisfy consumers’ needs within the KBB sector.
kbbreview has been a fantastic tool in developing our voice and opinion within the KBB industry.
Since Samsung’s introduction into the kitchen specialist industry at the KBB Show in 2018, kbbreview has been very impactful in promoting our retailer engagement – the same with our partnership with Waterline, as we announced it in kbbreview, which was pivotal to its success.
Q: Tell us about Samsung’s decision to sponsor the ‘Kitchen Designer of the Year: project cost over £50,000’ award?
A: This award is a great opportunity to recognise the kitchen designers who sit directly at the heart of our vision, to appeal to premium and aspirational customers.
Q: In your opinion, what does it take to be an award-winning kitchen designer?
A: As every designer has a unique style and point of view, it is hard to quantify a designer’s success. However, we think it’s incredibly important for a designer to be able to capture the imagination of consumers and bring that to life time and time again, while pushing boundaries. We have huge admiration for any designer who achieves an industry award.
Q: In what ways does Samsung support or work with kitchen designers?
A: As we are still relatively new to the KBB sector, we champion working closely with retailers and designers, so that we can hear direct feedback. We recognise that knowledge is key to having trust and confidence for a designer to promote and sell our products, so we developed our Samsung Ambassador training programme, which engages retailers and designers across every part of the product journey.
Q: How would you describe kbbreview’s role in the industry?
A: kbbreview is a key platform in the industry that links retailers to suppliers and ensures key news and views of the sector are voiced and heard.
The industry is changing as a result of consumer behaviour – needs are shifting faster than ever, and manufacturers and suppliers are under pressure to keep up with the pace. Through kbbreview, there are invaluable opportunities to connect with the industry, which is hugely beneficial in ensuring relevant trends and brands’ messaging are at the forefront of readers’ minds.