Haier and higher for Chinese appliance brand

Haier was the number-one brand globally in major appliances in 2019, the 11th consecutive time it has achieved the top spot, according to new research from Euromonitor International.

The company, which is headquartered in Qingdao, China, and has a UK base in Woking, said the accolade follows Haier’s ongoing efforts to gain a global foothold by consolidating world-leading brands [including GE, Fisher and Paykel and Candy] into its portfolio, while accelerating its IoT ecosystem.

The annual report, compiled by Euromonitor International, ranks the world’s appliance brands by retail sales value. In addition to listing first for major global appliances, Haier has ranked first for refrigerators for 12 consecutive years, in washing machines for nine years, freezers for 10 years and wine coolers for 11 years.

Wang Ye, vice-president and general manager of smart home at Haier Home Appliance Industry Group, said: “We are honoured to be the world’s top major appliances brand for the 11th year in a row.

“Haier is constantly striving to listen to consumers’ changing needs and adapt to them, while simultaneously harnessing cutting-edge technology to stand out in the market.”

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