BA has announced its Blossom Avenue brand will be endorsed by architect, Patrick Bradley in 2020.
The company, which is celebrating 30 years in UK manufacturing, launched Blossom Avenue, its new kitchen and bedroom brand, at the end of 2019.
Bradley, a multi-award-winning architect, is most famous for his Grillagh Water House, described by Kevin McCloud of Channel 4’s Grand Designs programme, as his favourite Grand Design in all of the 20 years the series has aired, earning him the accolade of Kevin McCloud’s Grandest Design in 2019.
Bradley said: “I believe BA and its new brand Blossom Avenue is of the kind of quality which immediately reassures builders as well as buyers. I am impressed by the finishes and material choices and the manufacturing standards are among the highest I have seen.”
BA, a Northern Ireland firm established in 1990, now has three significant sites in Cookstown, Co Tyrone, Doncaster and Rotherham in Yorkshire.
Nuala Brady, head of marketing at BA, said: “This is a tight field in which top brands have worked hard to achieve profile and market position. Patrick Bradley brings successful business, a unique sense for design and its application to the Blossom Avenue brand, for which BA is pursuing a strategy to embed it firmly and quickly among the independent retail sector as well as through consumer channels as much as possible.”
Brady said Bradley will be on the company’s stand at the kbb Birmingham show in March to launch the latest Blossom Avenue designs.