As a result of the travel restrictions introduced after the coronavirus outbreak, Informa, the company behind kbb Birmingham, has revealed that next month’s show will no longer feature Chinese-based exhibitors.
The Chinese Pavilion has been a regular feature of the kbb Birmingham show for many years. But, in a statement issued today, the company said that, as a result of travel restrictions put in place to help prevent the spread of coronavirus, Chinese-based brands would no longer be attending the 2020 show. Instead, the kbb team said it will create a digital pavilion for those brands to display their products.
The statement said: “For those few companies based in China, we are working with them to close their physical stand and instead create an exclusively online digital pavilion. This is due to the travel restrictions currently in place, brought about by COVID-19. Our attendees and exhibitors can all be reassured the rest of kbb Birmingham is going ahead as planned. Registrations for the show are tracking significantly ahead year-on-year, with the highest recorded registrations received this week, and it’s entirely business as usual for this amazing event.
“We continue to follow all safety advice and precautions as recommended by the UK’s Department of Health and Social Care and the Foreign and Commonwealth Office, as well as the World Health Organisation (WHO), seriously. Attendees are recommended to maintain good hand, respiratory and personal hygiene.”
Dana Teague, vice-president of kbb, part of the Informa Markets portfolio of brands, added: “Top priority is ensuring the safest and most enjoyable experience. We look forward to kbb and forecast this year’s edition to be among the largest and most well-attended.”