Launched at this year’s kbb Birmingham show, the Worktop Fabricators Federation (WFF) is set to raise standards and strengthen relationships between KBB retailers and fabricators.
The WFF – which took two years to develop – is the result of a collaboration between five independent fabricators and aims to provide a voice and a focus for specialist fabricators, and to create a more professional dialogue between kitchen and worktop specialists..
Speaking at the launch event at kbb Birmingham 2020 WFF founding director Mark Mills said: “Designing, templating, creating and fitting stone worktops is an exacting and professional business,” said WFF founding director Mark Mills (pictured). “As the market has grown and matured, so installers have increasingly become concerned at the – sometimes costly – consequences of dealing with untried suppliers.
“WFF aims to do everything it can to capture and develop the professionalism of our industry – giving retailers and customers confidence that in dealing with a WFF member they are getting the very best product and the best service.”
The initiative is backed by three of the industry’s biggest stone worktop brands: Neolith, Cosentino and Caesarstone. Other founding sponsors of the WFF include ASM Supplies, Roccia and Stonegate Tooling.
“We’re obviously delighted with the depth of support we’ve received from suppliers,” added Mills. “Our industry’s really come of age now, and it’s time for us, as professional fabricators, to ensure we maintain its reputation and its premium position with our customers. We encourage everyone who’s serious about the future of stone worktops to get in touch via our website – www.worktopfabricators.org – and work together with us to shape the professionalism and the future of our trade.