Matt Balm has joined Smeg UK as its southern sales manager.
Balm will help develop new and existing business and will oversee the southern regional sales operation within the retail channel of the business. He will also be responsible for Smeg’s ongoing relationship with the Euronics buying group.
He joins from Britannia Range Cooking and previously worked for De Dietrich and Liebherr. Paul Barker, Smeg retail channel director, said: “We have exciting growth plans in place with a number of new products coming to the market and Matt will play a key part in driving their sales.”