Europe’s biggest interiors showcase – Salone del Mobile – has begun in Milan, Italy.
The exhibition [April 12-17], which last year generated revenue worth €221 million (£176m) is reported to be completely sold out with 207,000sq m of exhibition space and 2,310 exhibitors – 30% of them from outside of Italy.
The kitchen section of this year’s show – Eurocucina – features 120 exhibitors while the International Bathroom Exhibition includes another 200 exhibitors.
“Salone is a huge international draw,” the show’s president Roberto Snaidero said, “with 70% of the operators coming from over 160 countries and a wide range of top commercial offerings from the very best companies on the Italian and foreign markets, combined with product culture through our collateral events. Internationalisation and innovation are the key drivers of this important edition. In particular, companies taking part in the Salone affirm that 63% of revenue is generated by exports.”
Added deputy minister of economic development Carlo Calenda: “The Salone del Mobile is one of Italy’s most important events – a showcase of what the entire home furnishing chain has to offer international markets in terms of product quality and innovation. The furniture sector is showing signs of recovery, with exports looking likely to rise by around 6% in 2015. There are positive signals from the domestic market too, thanks also in part to the government’s ongoing interest over the past few years.”
- For a full review of the show including news and interviews, see the June issue of kbbreview.