Harvey Jones speeds up digital development during lockdown

British kitchen retailer and manufacturer Harvey Jones has begun a plan to reopen its nationwide network of 32 showrooms.

However, the company has confirmed that through lockdown it has accelerated its digital strategy and has created a ‘virtual brand experience’ that has allowed customers to complete every step of the design process from their own home.

Like many retailers, Harvey Jones swiftly introduced virtual design consultations when lockdown began and the success of that has lead to the company to bring in further online services including: virtual home visits, demos and showroom tours.

New video content is also due to land on the brand’s online channels in June.

In anticipation of the reopening, the company has undergone a formal Covid-19 risk assessment and introduced a five-step safety guide for each showroom concluding ib each showroom will featuring a sign stating ‘Staying Covid-19 secure in 2020’.

John Curwen, CEO at Harvey Jones, said: “Since the wake of Covid-19, it has remained our priority to safeguard the wellbeing of our staff and customers, and now it is more important than ever to continue that in earnest. The safe reopening of our showrooms signals a new phase whereby our industry, and the UK as a whole, begins transitioning towards a ‘new normal’. We have adapted as a business and I would like to thank our staff for their commitment and ingenuity during these extraordinary times”.

Harvey Jones has been making bespoke kitchens from its Cambridgeshire workshop for more than 40 years, and in that time says it has designed and made more than 15,000 kitchens.

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