Ideal Bathrooms signs up BagnoDesign

Distributor Ideal Bathrooms has formed an exclusive new partnership with specialist brassware brand, BagnoDesign.

Ideal Bathrooms will be stocking 650 brassware pieces from the brand which is part of the Sanipex Group.

The BagnoDesign range consists of brassware, accessories, mirrors, cisterns and frames, all available in a range of finishes, including Brushed Nickel, Zanzibar and Matt Black.

To highlight the collection available from Ideal Bathrooms, the brand has launched a bespoke brochure showcasing the range, which includes detailed product descriptions, modern photography, features and benefits.

Ideal Bathrooms’ commercial director Danielle Lillis said: “We’ve been searching for the right partner to complement our existing portfolio and BagnoDesign was the perfect fit to strengthen our brassware category.

“After analysing our latest Ideal Industry Report survey results, it was highlighted that there was an increasing demand from bathroom retailers and merchants for more specialist brassware brands. BagnoDesign is an established brand and it will benefit greatly from the exposure of our exclusive partnership.”

The range will be available across the UK through Ideal Bathrooms’ distribution network.

BagnoDesign’s sales and marketing director Richard Nicholls said: “This is a very exciting time for us. An exclusive partnership with one of the leading distributors in the UK will help to propel the BagnoDesign brand and increase brand awareness.

“Ideal Bathrooms offers the perfect platform to be able to do this. Their service is second to none and by exclusively partnering with them we are able to get our products to a wider customer base in a timely and efficient manner. We are confident that this new partnership offers significant benefits to all our customers as we continue to support the development of retailers and merchant businesses in the future.”

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