Tile Mountain opens new Birmingham showroom

Tile Mountain has opened a new showroom in Birmingham, the third in its growing portfolio,

Located close to the City centre and spanning 12,000sqft across two levels, Tile Mountain Birmingham follows the same design concept as the company’s flagship Stoke on Trent showroom and Stockport location.

Tile Mountain’s managing director Jeremy Harris said: “Tile Mountain Birmingham represents the next stage in our retail offering and is designed to further strengthen our omnichannel approach that spans online and traditional ‘bricks and mortar’ retail servicing several market segments.

“This latest retail space forms part of our overall growth strategy that will see Tile Mountain opening further showrooms in strategic locations to support its industry leading online offering.

“Whilst there has undoubtedly been a shift towards online in consumer shopping habits over the past few years, there is still a high volume of customers who want to view tiles up close ahead of making a buying decision. Our new retail space is designed to satisfy the needs of those customers and has been situated as such to allow Tile Mountain to expand both its brand reach and engage the significant customer base within this locale that our online retail sales data confirms exists.”

Tile Mountain was founded in 2013 by Mo Iqbal along with fellow former Topps Tiles directors Jeremy Harris and Nick Ounstead. Since 2018, the Tile Mountain Group has expanded rapidly with the acquisition of Coventry-based Capitol Tiles Distribution, online retailer Tons of Tiles, and Walls and Floors Ltd, making the group, it says, the fastest-growing privately-owned tile retailer in Europe.

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