Bushboard launches initiative to support retailers

Worktop specialist Bushboard has launched the Restart Together Club campaign to support retailers as they reopen showrooms following the lockdown.

The initiative – which will continue throughout the summer months – allows retailers to order new or updated displays and marketing support for their showrooms via a digital resource centre. The aim is to give its retail network everything they need to optimise their displays in order to help drive new sales.

The resource centre will also host image libraries designed for use on social media and websites as well as new digital brochures for essential contact-free marketing support to retailer’s customers. Retailers will also be able to order or update showroom stands for the brand’s Options, Omega and Nuance ranges including samples at no extra cost, and get a full-size worktop display for free.

Speaking about the campaign, Nick Jones, leader of UK residential kitchen business units at Wilsonart said. “With the Restart Together Club we’re helping our retailers reopen with up to date showrooms with free full-size displays from our Options, Omega and Vista ranges and making it really easy to order stands and updates while still prioritising hygiene and public safety.

“We have digitised the showroom status-quo with a number of online resources that will help facilitate the contact-free method of operation set to become the norm in the industry going forward. These introductions are safety-focussed but will also help our retailers cater to the increasingly digitally-savvy consumer who will want to research online before choosing to visit a showroom. Retailers can now provide brochures and information as part of a bespoke approach before clients visit their showroom for a one to one appointment.”

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