Retailer Expression Interiors in Chalfont St Peter, Buckinghamshire, has had a makeover and new name to reflect a strong new brand identity.
The new name – Chalk – refers to the Chiltern Hills that stretch across Buckinghamshire, Hertfordshire, Oxfordshire and Bedfordshire.
Expression Interiors was founded by Nathan Mincham in 2005 and since then, has grown into a dedicated team of people, working to design and create kitchens.
“Last year, I saw that Expression Interiors had evolved since those early days,” Mincham said. “And that the brand and showroom needed to re-establish our market position with a new look to reflect the identity of the company. The team and I pride ourselves on designing affordable tailor-made kitchens for local people and have a total commitment to their projects and getting their job done.”
Expression Interiors works with British brands such as Burbidge & Son and Hepworth & Wood, as well as suppliers like AGA, Neff and Quooker.
The new-look showroom and branding was launched last week (July 21) and the showroom was officially opened by Ben Burbidge, managing director of Burbidge & Son (pictured left) with Nathan Mincham (right).
“It is fantastic to see such a longstanding Burbidge Premium Partner as Nathan taking the courageous step of launching his Chalk Kitchens brand in these testing times,” Ben Burbidge said. “I am sure this bold move will deliver him and the business plentiful rewards as the independent kitchen trade strives to draw attention to its unique capabilities in delivering far superior and completely individualised products and services.”