System Six Kitchens enquiries soar after reopening

System Six Kitchens says it has experienced an ‘unexpectedly high’ number of new enquiries since the reopening of its factory and showroom, making the Exeter-based manufacturer and retailer positive for its future despite the disruptions of lockdown.

In February 2020, System Six Kitchens expanded its warehouse space by 49% as part of a wider growth plan. The space was not utilised as intended but, while the factory was closed, the manufacturing layout was changed to improve efficiency.

System Six is also offering longer showroom opening hours in order to take advantage of the high enquiry volume and to help customers and staff remain safe while social distancing measures are in place.

Tom Dalton, System Six sales director, said: “We knew we’d need to catch up with a back log of orders that were put on hold over lockdown but the level of new enquiries we have received has been unexpectedly high and has definitely helped us stay positive for the future. From our own experience, it would seem the idea that people are swapping holidays for home renovation this year is becoming a reality.

“We have reviewed our budgets for the year and had to accept that the growth initially planned is not going to materialise, but we have used the time to ensure we are at the top of our game so we are ready for the buoyant times to come.”

The company also announced the launch of a new product range – Quantum Brand – which has been rolled out with 17 new decors across two door ranges. The remaining part of the collection will be ready later this year.

Marketing manager Helen Bartlett said: “It’s vital that we support our wholesale customers as much as possible at this time. Launching the new decors predominantly in our most economical range is a great way for them to appeal to potential customers through both choice and price.”

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