The British Institute of Kitchen, Bedroom and Bathroom Installation (BiKBBI) will be continuing its sponsorship of Charlton Athletic Women’s Football Club for the 2020/21 season.
The BiKBBI has been sponsoring the team since 2018. This season is particularly important for the team and the BiKBBI as it coincides with the launch of a new digital strategy for the Women’s Championship side.
BiKBBI chief executive Damian Walters said: “The continued synergy between the male-dominated sport and vocational careers remain apparent. Both the world of football and home improvement/construction would benefit enormously from a more gender-balanced representation.
“Now is not the time to withdraw support. In fact, this is the time to get behind it more than ever. Charlton Athletic Women need local businesses and supporters to get behind this club and to support its reach into the community and thousands of children. Girls should be encouraged to play football and with our partnership they’ll also be made aware of the opportunities that exist within the home improvement industry – including the Fitted Interiors apprenticeship we champion.”
Charlton Athletic Women’s general manager Steve Adamson said: “BiKBBI’s continued sponsorship of Charlton Athletic Women’s Football Club is very much applauded. Football has a real job to readjust post-Covid and it is this type of support that helps us to survive. But we need more support and we invite other businesses to follow suit and get involved.”
Part of BiKBBI’s sponsorship with Charlton Women’s Football Club will be to launch a new digital strategy to include a brand new mobile-responsive website. This is part of a wider digital plan and to further reach out into the community. More details about this will be announced soon.