ISH cancellation an ‘exceptional measure’, says organiser

The cancellation of the live ISH event in Germany, which was due to take place in March, was caused by a ‘growing uncertainty among both exhibitors and visitors’, according to organiser Messe Frankfurt.

The event, one of the biggest in the European bathroom calendar, will now be a ‘digital-only’ event.

The decision has been taken now, the organisation says, to allow ‘sufficient time will remain for all participants to design and implement an attractive digital ISH.’

Wolfgang Marzin (pictured), president and CEO of Messe Frankfurt, said: “Over the past months, we have done everything possible to ensure that ISH 2021 can also be held as a classic trade fair with personal encounters.

“Unfortunately, the latest pandemic developments have led to growing uncertainty among both exhibitors and visitors. Coupled with the renewed tightening of official and corporate travel restrictions, this means it is no longer possible to hold ISH as a physical event offering the customary high standard of quality.

Therefore next year, as an exceptional measure, there will be an exclusively digital ISH, which will be the industry’s central virtual platform for business and exchange of information. Here we shall be able to bundle all exhibitor activities and link them with our own facilities in an intelligent way.”

Marzin says that all exhibitors will receive details of the digital event soon, as well as new exhibitors who were not signed up to the physical event.

The ISH sponsors back the decision to go digital, including: The Federation of the German Heating Industry (BDH), the Association of Air Conditioning and Ventilation in Buildings (FGK), the German Sanitary Industry Association (VDS), the German Association for Energy Efficiency in Building Services (VdZ) and the German Sanitation, Heating and Air Conditioning Association (ZVSHK).

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