Abode invests in new showroom to support retail network

Sink and tap manufacturer Abode has opened a new showroom at its HQ in Barnsley, south-Yorkshire, as part of a strategy to strengthen its support to retailers.

The showroom – which features a range of working displays showcasing the brand’s latest products and technologies – will allow the brand to offer a consistent training package to dealers.

The showroom will also be available to Abode employees, for training and marketing purposes.

Talking about the new showroom Abode marketing manager, Leanne Adamson, said: “As well as being important as an area to showcase our latest products or a specific customer offer, the showroom has been developed to support a number of key objectives.

“Importantly, the space will help us to deliver a consistent training package, including dedicated training days in the future, for our customers and staff, enabling us to impart key messages. Key stakeholders will be able to see operational products and varied displays to help them really understand the important elements of the Abode offer.

“With a good array of kitchen sinks, taps and Pronteau product on display we are confident this new resource will be a key tool for our customers and staff moving forward. From a marketing perspective the showroom is a great resource for us to produce high quality video and photography assets, which ultimately our customers can benefit from too.”

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