Whirlpool | Russell Owens

Russell Owens has been appointed as channel director for Whirlpool UK Appliances, the parent company of the Hotpoint, Indesit, Whirlpool and KitchenAid brands.

Owens was previously with Samsung Electronics for 12 years as sales and marketing director. During his time there, he implemented marketing and channel strategies for its portfolio of white goods, while building and maintaining relationships with major retailers.

He has a vast knowledge of the white-goods industry and in this new role he will work with house builders, the contract market, kitchen specialists and distributors that serve kitchen studios.

Andrzej Tuleja, general manager for the UK and Ireland at Whirlpool UK Appliances Limited, said: “We are delighted to welcome Russell to the Whirlpool family and wish him much success in his new role. The appointment of someone with his experience and calibre is a further demonstration of both our growth and our strong plans for the future to continue this success.”

Owens said: “With our strong portfolio of brands and products, an award-winning in-house logistics service, as well as dedicated after-sales and customer care teams, we plan to increase our success in both the contract and kitchen specialist channels. The kitchen needs to be a fully adaptable environment, suitable for family life, entertaining and relaxing.

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“It must offer the homeowner a functional space that is as easy to use as it is beautiful. High-performance appliances are therefore integral to make everyday living, cooking and cleaning as stress-free as possible. I’m looking forward to enhancing our offering to house builders and kitchen studios, highlighting and developing our strong portfolio and capabilities to ensure we meet our targets.”

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