In a statement announcing the new strategic partnership Ideal Bathrooms described Aquadart –which has a heritage of over 100 years and is part of the Cavalier Group – as a brand that “offers the latest designs together with the highest levels of detail and quality”.
According to Ideal Bathrooms the enclosure range from Aquadart offers a wide variety of products, including the showroom protected Asino and Onisa collections. These will be offered at competitive retail prices and with enhanced terms for displaying retailers.
The Aquadart collection will replace Ideal Bathrooms’ current April enclosure range, however Ideal Bathrooms will continue to distribute the April brand’s shower trays and baths.
Speaking of the deal Danielle Lillis, Ideal Bathrooms’ commercial director, said: “This announcement not only signals our continued investment into the shower enclosures market; it also cements our relationship with the team at Cavalier, whom we have worked with for a number of years.
“We have been looking to grow our enclosure offering, and with Aquadart being highlighted as one of the most popular brands from our Ideal Industry Report 2020, now is a great time to add the brand to our portfolio. This exciting partnership will give us access to their stunning range of enclosures while they benefit from Ideal’s logistical and service expertise to provide excellent availability across the UK.”
Adding Aquadart’s perspective on the partnership David Gannon, strategic brand director of Aquadart, said: “We are delighted that Ideal Bathrooms has taken on our highly successful Aquadart brand. The distributor’s role in providing next day access to one of the fastest growing ranges of enclosures will help us to meet increasing demand from existing, and new retailers for a faster and will offer an improved service.”