Haier clinches 12th consecutive year as global No1 major appliance brand

Haier has been ranked the number one global brand for major appliances for the 12th year in a row by market researcher Euromonitor International.

The researcher ranked Chinese giant Haier as the number one global brand for volume sales of major appliances. It won its first number-one ranking back in 2009 with the largest sales volume in the category.

According to Euromonitor International data, Haier was the number one brand for volume sales of cooling products for 13 years in a row. For home laundry it was number one for 12 years running, 10 years running for freezers and for 11 consecutive years in freestanding electric wine chillers and coolers.

Euromonitor said: “In 12 years, the transformation to scenario brands and ecosystem brands is creating a new path and adding new power to Haier – the global leader in the industry.”

Commenting on the achievement, Jim McEwan, chief commercial officer of Haier UK, commented: “We are honoured to be the No1 global major appliance brand in the world for the 12th consecutive year in a row. Haier is constantly striving to listen to consumers’ changing needs and adapt to them, while simultaneously harnessing cutting-edge technology to stand out in the market.”

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