CAD company Virtual Worlds has reported a record year for 2020, with more than 64,000 uses per month and 680,000 product catalogue downloads.
The company attributes the increase in uses and download numbers to the fact that retailers are using more virtual ways of working since the first lockdown.
There was also record growth in the number of manufacturers adding their catalogues to the Virtual Worlds database. Fifteen new brands were added to the database in 2020 and included Davroc, Qualitex, Impey, Burbidge, MyLife and SBH Radiators.
Neil Whitehead, brand marketing manager at Impey, said: “Partnering with Virtual Worlds at kbb 2020 and collaborating throughout the year was a natural progression for the Impey brand. Our shared vision of the importance of creative design tools in showroom environments was pivotal. We continue to see strong growth across our retail network and are committed to support displaying outlets that invest in people and design technology.”
Virtual Worlds managing director Nathan Maclean said: “The Virtual Worlds product is growing and has become an integral tool for retailers. We live in a digital age and the pandemic has really brought this to the fore. With Virtual Worlds retailers are doubling conversion rates and increasing order values, while three in four consumers who have experienced the software say they wouldn’t buy a kitchen or bathroom without it.
“For manufacturers, adding their catalogues to Virtual Worlds enables retailers and consumers to fully interact with their products, bringing them to life in a way that is simply not comparable to print brochures.
“It has been a year of growth for Virtual Worlds, made possible by the level of support we give our retailers to ensure they have everything they need at set-up and with ongoing assistance, all despite the very challenging times we are living through.”