Beko invests further in developer market

Beko has announced plans for further investment and a targeted approach to strengthen its presence in the growing residential development market.

In support of this commitment, the home appliance manufacturer recently unveiled its AppliancePlus+ brand, specifically for the housing market.

Beko launched its new brand at a residential development industry debate attended by more than 50 industry leaders from companies including Berkeley Group and Crest Nicholson Holdings.

The ‘Politics of Housing’ debate was held at the Houses of Parliament and was attended by the Minister of State for Housing and Planning, Brandon Lewis. The discussion addressed concerns from residential developers and the private rental sector in the UK, including skills shortages, planning, releasing green belt land, sustainability, affordable housing and the need to house our ageing population.

“The Politics of Housing debate was an invaluable way of directly hearing about the issues facing the industry today,” commented Beko managing director Teresa Arbuckle. “It clearly demonstrated the current challenges and issues that the residential development sector faces. Going into 2016, we are dedicated to ensuring that we continue to evolve our offering to house builders, and AppliancePlus+ is our genuine commitment to service, quality, warranty, sustainability, availability and choice of products. All of which helps to set us apart from our competition.”

The debate emphasised that in order to meet the target of one million new homes by 2020, the Government needs to ensure the housing industry is equipped with the skilled staff required. This includes the Government’s commitment to create three million new apprenticeships over the next five years and the introduction of a compulsory levy on bigger companies to support them.

Minister Lewis commented: “This is certainly a challenge that faces self-employed and small contractors. But if we had all the money and all the land, whatever its colour, we have not got enough people to build as many homes as we would like to build.”

He added that off-site construction and modular housing could play its part, too. “Too many people come into construction as their second or third career choices. We need more first choices.”

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