Masterclass planning guides drive website traffic to record levels

Masterclass Kitchens saw website traffic more than double in January thanks to new kitchen planning guide and interactive wish list features.

Website traffic was up by 107% over January last year and brochure requests were up by 127% – making January an online record-breaker for Masterclass Kitchens.

The new kitchen planning guide and interactive wish list were introduced to “demystify the kitchen journey and create a seamless experience” for its growing online audience, driven by the coronavirus pandemic, which has seen more people using online tools as part of their kitchen buying process.

The company said it has “adapted to offer relevant content for each part of the kitchen journey the consumer undertakes”.

Said Masterclass Kitchens digital marketing manager Tom Adams: “Purchasing a kitchen is something that could be quite a daunting process, so we wanted to make it a more approachable project and arm our customers with the knowledge and confidence to start their journey with one of our independent retailers. I am really pleased with how our digital platforms are performing and we are already looking for ways to improve on this.”

Commercial sales director Steve Tough added: “With the level of interest that we are creating in our products, we have the ability to turn the enquiries into actual sales for our retailers and ourselves. We are passionate about making our brand stand out from the crowd in terms of our product and our marketing approach. If you are on the lookout for a unique product offering, then look no further than Masterclass Kitchens.”

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