Domestic appliance manufacturer Hoover has become an associate member of the Radio, Electrical and Television Retailers Association (Retra).
Hoover said it has identified the independent sector as a key area for growth, after experiencing strong performance in sales over the last 12 months.
Steve Macdonald (pictured), marketing director of Hoover’s freestanding division said: “By joining Retra we will be able to increase our awareness within the independent retail sector, while also working with the association to take on board any recommendations that will help improve our offering.
“We are also really looking forward to Retra’s annual events and being able to promote our products and services to its members.”
Retra is the UK’s trade association for independent electrical retailers and servicing organisations. It has over 1,000 members including electrical retailers, service engineers and custom installers.
MacDonald added: “We are always looking at ways to support independent retailers and becoming an associate member of Retra is one of several investments we are making to support this important channel. We recently exhibited at the CIH Showcase at the NEC in Birmingham, which gave us a great opportunity to engage with retailers across the UK.”