Wilsonart | Helen Dennett and Sasha Betty

Wilsonart has expanded its marketing team with two new appointments.

Helen Dennett (left) has taken on the role of UK marketing communications manager and Sasha Betty has been hired as a digital marketing specialist.

The team will oversee the company-wide growth plans and development of Wilsonart’s trio of bathroom brands: Mermaid Panels, Wetwall and Bushboard’s Nuance. Dennett previously held roles with Travis Perkins and Plumbase and has excellent knowledge of the industry and the needs of installers and merchants.

Sasha Betty previously worked in the consumer market and her main goals will be to drive reach and awareness by providing a fresh pair of eyes and authentic and innovative campaigns.

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