Abode to boost retailer footfall with Approved Partners scheme

The new Approved Partners scheme from Abode is intended to help drive customers into showrooms after lockdown.

Retailers in the partnership will have their showroom listed on the Retailer Locator page of the Abode Designs and Pronteau websites. They will also receive materials, such as customer-facing catalogues, videos and social media content, for use in their marketing.

Marketing manager at Abode, Leanne Adamson, said: “The scheme aims to reward Abode retailers for their loyalty to the brand, with marketing material and in-person support that will help them get the most out of the brand and make their displays and their showrooms stand out and entice consumers in.”

There will be exclusive in-person events for partners at the Abode showroom, including presentations on new products, help planning showrooms and choosing which Abode products to showcase. Abode sales representatives will also be on hand at the events to provide full training for staff as needed.

The partnership also includes a free point-of-sale package, which includes a tap finishes booklet, Pronteau strut card, brand warranty cards, brand stickers and exclusive Abode Approved Partner window and door decals.

To be eligible for the scheme, retailers must have a physical showroom and at least five current Abode products on display.

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