Indesit has launched its ‘Discover More Space’ campaign, which offers customers the chance to win a year’s supply of food.
The campaign, which runs from June 1 to July 31, will see one customer receive £5,000 worth of Tesco vouchers when they purchase a selected refrigerator. Six runners-up will get a voucher worth £500.
The company’s new frost-free and low-frost range of refrigerators will be included in the campaign and boast OpenSpace, which Indesit says increases usable space by 38% with its versatile freezer configuration.
Antonella Semeraro, category manager for freestanding refrigeration at Indesit, said: “With the average UK consumer family wasting £60 worth of food a month, smart food storage is the key to unlocking this issue. The Flexi Use box available in the Indesit frost-free range of refrigerators allows consumers to choose the optimal storage conditions for their food while OpenSpace in the freezer means more food can be kept rather than being relegated to the bin. Indesit understands that while the modern family home may be lacking in space, this shouldn’t negatively affect food storage.”
More information on the campaign can be found on the Indesit website.