Spanish bathroom Acquabella has launched its own interactive virtual tour experience for its trade customers and consumers.
The “fully-immersive” tour has been developed to showcase the brand’s growing product portfolio and to help drive footfall into retail showrooms.
Through the latest video game technology, the user is transported to a tropical island setting where they can then view the products in 10 different environments which represent each of Acquabella’s different textures – Quiz, Arabba, Ethnic, Slate, Beton, Nude (pictured) and Zero micro-texture.
Visitors also have access to a technical area that includes a breakdown of information about each individual product and range including colours and sizes available.
Acquabella’s CEO Juan José Benavent said: “The Virtual Tour is a truly unique tool for our retailers to transform their customer’s experience, a fabulous device for interior designers to impress clients, and of course via the website, customers can choose from over 2000 colours and configure the bathroom of their dreams – driving footfall to showrooms. When the constraints of the physical are removed it is amazing what the virtual can achieve.”