Samsung Bespoke: No two households are quite the same

Samsung has created a suite of innovative refrigeration appliances that puts the focus on the user experience and recognises the individuality of each customer.

At Samsung, we understand how important kitchens are to our customers. After all, that’s where we started out. We began as a grocery trading company in 1938, when we made our own noodles and traded produce. Although we don’t make noodles anymore, we haven’t forgotten our roots in the kitchen.

We believe the kitchen is the heart of the home. Over the course of the past year, our homes have become more important than ever before, and people are looking for new ways to make their spaces work for them. No two households are quite the same though, and no two kitchens are quite the same either. Our new Samsung Bespoke range is a tribute to individuality, and it recognises and celebrates the diversity of each life stage, from singles to couples, new families to house shares, dedicated foodies to fly-by feeders.

Samsung Silver American Style Fridge Freezer

Samsung Bespoke

With Samsung Bespoke, we’re promoting design concepts that go with the flow, and combine high capacity and top performance with sophistication. Samsung Bespoke lets your customers break free from convention and style appliances to suit their individuality, with colours and materials that blend perfectly into any kitchen.

External modularity means customers can add a one-door fridge (or freezer) to a combi fridge-freezer to suit their refrigeration needs, while internal flexibility makes it easy for them to store bottles and bulky groceries – more fridge shelf options! Therefore, you can seamlessly integrate multiple refrigeration modules to increase capacity, so a Samsung Bespoke fridge can accompany your customer through any kitchen journey and meet their evolving needs as they happen.

Samsung Family Hub™ Silver American Style Fridge Freezer

We design all our kitchen appliances with our end customers in mind, and we focus on innovative ways to make our range as varied as possible, so there’s something to suit every family and every cook, every space and every interior style. Think everything from classic integrated fridge-freezers that fit snugly into tight spaces, to freestanding French and American-style fridges, whose large double-door capacity means they are ideal for big kitchens – and big families, too. Our goal is to ensure there’s something to suit every customer, no matter who they are, what they do, or how they cook.

We’re always looking for new ways to make technology work for your customers, which is why we’ve developed innovative features that make sure our fridges actively improve the day-to-day lives of your customers. Twin Cooling Plus™ creates the optimal temperature and humidity in the fridge and freezer, which preserves food and protects both flavours and aromas. Total No Frost™ maintains an even temperature in freezers and prevents inconvenient ice build-up, while SpaceMax™ makes the appliance walls slimmer, so the same size fridge on the outside has a much larger capacity on the inside.

The concept of the kitchen as the heart of the home goes even further with our Family Hub™ range. With the Family Hub™, your customers can shop for groceries, track food expiry dates, get recipes, organise their schedules and even see who’s at the front door thanks to the SmartThings App you can find on Android and iOS. Our products are built to last, and we offer a five-year warranty* on all refrigeration appliances.

To find out more about our new Samsung Bespoke range or our other refrigeration solutions, please contact your Waterline Regional Sales Manager or email: [email protected].

*Registration required within 90 days of purchase. T&Cs apply.

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