June 29, 2021
Darren Bedford is the new national sales manager for Lakes.
He will be supporting growth and relationships with Lakes’ customers. Bedford has 20 years’ experience within the industry.
He said: “I’m excited to be joining the Lakes team at such a pivotal time in the industry. There are fantastic opportunities for us to grow sales even further through our merchants network and, by helping them to embrace the additional scope in a post-lockdown world through Lakes Online Showrooms, together we can achieve great things.”
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