Darren Bedford is the new national sales manager for Lakes.
He will be supporting growth and relationships with Lakes’ customers. Bedford has 20 years’ experience within the industry.
He said: “I’m excited to be joining the Lakes team at such a pivotal time in the industry. There are fantastic opportunities for us to grow sales even further through our merchants network and, by helping them to embrace the additional scope in a post-lockdown world through Lakes Online Showrooms, together we can achieve great things.”