In the next 12 months, online bathroom retailer Victoria Plum has pledged to plant thousands of trees in a bid to reduce carbon emissions.
The latest initiative will see the bathroom company partner with Just One Tree – a sustainable non-profit organisation dedicated to reducing CO2 in the atmosphere.
It will donate funds on behalf of its employees, in place of birthday, wedding or Christmas gifts, to help it plant thousands of trees over the next 12 months. The company will also encourage staff to do their own fund-raising. Victoria Plum has already donated one tree for each of its 400 employees.
Sustainable practices have been in place at Victoria Plum for a number of years, such as reducing packaging, replacing plastic with recyclable materials where possible, and the creation of an eco-bathroom range with features designed to help save water.
For every customer that chooses its ‘eco-delivery’ option, Victoria Plum will donate one tree on their behalf. The eco-delivery option uses more efficient vehicles and routes to save on driving times.
Victoria Plum chief executive Paul McClenaghan said: “Environmental concerns continue to dominate the narrative across the globe. It is a topic close to the hearts of many of our colleagues at Victoria Plum, so I am very pleased to launch this partnership. Just One Tree is doing phenomenal work facilitating action within schools and business and making a real difference to people’s lives and the environment.
“In business, there’s always room to do the right thing. We are proud to support such an important initiative and play our part in the fight against climate change by enabling the planting of thousands of trees, helping restore the oceans and assisting the provision of continued education on the environment.”
One pound donated can plant one tree and also supports Just One Tree’s ocean project. The charity also funds the initiative to take environmental education into the classroom and fund reforestation organisations in countries such as Madagascar, Haiti, Indonesia, Mozambique and Nepal.
Just One Tree founder Amanda Bronkhorst said: “Just One Tree is founded on the principle of collective action. Now more than ever it is imperative we give back to our environment and dramatically restrict our carbon emissions to prevent the worst impacts of climate change.
“To have a business such as Victoria Plum supporting us is fantastic. Just One Tree is a collective of individuals, schools and businesses, all coming together to have the greatest impact, so we are thrilled to have an organisation such as Victoria Plum join with us. We look forward to a long and successful partnership together.”
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