Hettich’s hybrid show attracts 61,500 participants worldwide

Since its world premiere in mid-March, focusing on the megatrends of urbanisation, individualisation and new work, Hettich has successfully used its new hybrid format to present innovative furniture ideas to its customers and partners the world over.

Staging “HettichXperiencedays 2021”, Hettich ventured into new territory. Worldwide, 61,500 participants were registered either virtually or on location between mid-March and early September. 

Despite the challenging circumstances, the hybrid international event and trend platform, under the banner “Let’s move markets!”, made it possible for Hettich to meet its customers and partners as well as new prospective clients from all over the world, both on and offline. They were inspired with furniture concepts and innovative solutions for the home and working environments of tomorrow, and also to gain useful knowledge from designers and commentators.

All of Hettich‘s teams internationally were actively involved in implementing this major project, with each location having the opportunity to contribute to its overall success with local campaigns and events. In all, more than 1,000 showroom tours were conducted on and offline within six months, more than 1,000 individual events were organised and over 250 theme-based workshops took place. Added to this was the varied keynote programme offering a wide range of highly topical subjects in up to 12 languages for the different target groups.

Outlook: continuing to move markets

The positive response to the innovative hybrid format has given Hettich’s global team new impetus, and the valuable experience gained from this project at Hettich can now be channelled into all manner of initiatives.

The next move? Hettich’s regional operating bases will, of course, continue to offer all customers and prospective clients virtual tours of the “HettichXperiencedays” highlights as well as on-location showroom visits. The “HettichXperiencedays” portal at https://xdays.hettich.com will remain online, giving registered users access to all content at any time, be it in the form of information on the megatrends or the extensive media library offering international keynotes or videos of virtual tours in several languages.

The virtual presentation of the trend domains in the “3D Xperienceworld” will remain a particular highlight for users to discover on their own, where they will find inspiration for design, functionality and user-friendly convenience – for large and small rooms, for flexible, urban living, for new work and homeworking.

All exhibits are shown in lifestyle settings, and include useful additional information, such as lists of fittings, CAD drawings, product videos or picture material.As a “living organism”, Hettich’s Xdays platform will continue to provide international users with new inspiration through updated content and new events and topics.

So it’s still worthwhile registering free of charge at: https://xdays.hettich.com.

For other general information, please contact Hettich UK by emailing [email protected]


Hettich is a family business which dates back more than 125 years and is today a global organisation, with turnover exceeding one billion Euros and more than 6,000 employees. Since 1988, Hettich has built a strong reputation in the UK for service, quality, and innovation. Its showroom in Salford is a focal point in the UK for kitchen, bedroom, and bathroom furniture innovation.

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