Verona celebrates 20 years with two initiatives to boost sales

Leeds-based tile distributor Verona celebrates its 20th anniversary this year and is marking it with two initiatives to help drive brand awareness.

By way of saying thank you to the customers who have supported Verona over the past two decades, it is launching a special anniversary video.

The video is designed to take viewers on a journey from Verona’s humble beginnings selling stone and mosaics to independent customers to the multimillion-pound business of today, distributing tiles and mosaics in natural stone, porcelain, ceramic and glass.

In the video, managing director Adrian Hinchliffe and his team share the plans for the company’s future and provide a personal insight into the business, which it says respects and values its people. The company says that prides itself on good staff retention and is quick to recognise those who perform well and promote from within, offering existing employees the opportunity to progress up the career ladder.

As well as the new video, Verona has a series of launches planned for the rest of the year and into 2022.

In the next month, Verona will launch two new patterned tile collections to commemorate its anniversary – Mondrian and Vincent. Demonstrating Verona’s commitment to supporting its team in pursuing their dreams, these new tile collections, which address the current demand for patterned tiles, were designed by Rosie Preston from Verona’s marketing team.

Said marketing director Katy Black: “We are thrilled to be able to bring these two stunning designs to market and to see Rosie create something that reflects her love of design and interiors. Our team works closely with manufacturers to design tiles, but this is a new whole new adventure for us, celebrating our love of tiles at our 20-year turning point.”

Black detailed the other products in the pipeline: “Building on the success of our ClickLux SPC luxury vinyl collection, we’ll be expanding our flooring range in the next month to include a wider range of materials and styles, including on-trend patterns, tile designs and water-resistant laminate. We are also responding to the demand for outdoor porcelain with our recently updated Al Fresco collection and Loft 900 x 900 20mm additions, with new outdoor ranges for 2022 already in development.”

Black also spoke of the challenges the company has faced in recent times: “The past 18 months have brought many challenges for our industry from Brexit and Covid to unprecedented shipping costs and availability issues, but I’m confident that, with continued hard work and determination, we will weather the storm and I’m looking forward to exciting times ahead.”

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