David Richards will oversee the company’s product offer and brand direction with the architect and design and house-building markets. He will work closely with the wider specification team to deliver continued growth.
Richards has spent 12 years working in marketing and has held a number of senior positions with companies including Sealskinz and Schneider Electric.
Caryn Clarke, marketing director at BCT, said: “With years of marketing experience under his belt, along with proven results in a number of senior positions, Dave is a fantastic addition to the team and will be influential in growing our presence within the A&D market.”